We’re Not Your Average Roofing Company

It started with a hurricane. Most good Florida stories do.

In 2004, Hurricane Jeanne and Frances tore through South Florida and handed me an opportunity. I packed up my five-year-old son William Jr., left Rochester, NY behind, and headed south to help homeowners put their lives back together. Twenty years later, I’m still here — and I wake up grateful every single day that I made that move. My dad eventually landed in Key West. The man wakes up in paradise. We don’t feel sorry for him.

What I learned fast: too many storm jobs were getting rushed, and homeowners paid for it later.

I spent years out in the field after every storm and quickly discovered how many crews treated a roof job like a race — get in, get paid, get out, and hope nobody looked too close. They’re not in the business of doing it right — they’re in the business of doing it fast. So I made it my mission to fight back. We guaranteed every roof would be restored to code, done right the first time, no shortcuts. Homeowners got a roof built to actually last. I got to prove that doing it right beats doing it fast, every single time. Honestly? I loved it.

Then the storms slowed down, and I had a decision to make.

I studied, earned my state roofing license and general contractor’s license, and launched America’s Choice Contractors in 2007. We did everything — remodeling, repairs, interior, exterior, you name it. Jack of all trades, master of none. It wasn’t enough.

So in 2020, I went Renegade.

I rebranded around what I do best: roofing. One trade. Done exceptionally. The name came easy — I’ve never been comfortable with “the way things are done.” I’ve always questioned the standard narrative, pushed back on “normal,” and refused to just accept the matrix version of life. When I was brainstorming the name, Renegade kept showing up. My father asked me if I actually knew what the word meant. I told him I did — and that I was one. That settled it.