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We’re Not Your Average Roofing Company
20+ Years. South Florida Roots. No BS.
It started with a hurricane. Most good Florida stories do.
In 2004, Hurricane Jeanne and Frances tore through South Florida and handed me an opportunity. I packed up my five-year-old son William Jr., left Rochester, NY behind, and headed south to help homeowners put their lives back together. Twenty years later, I’m still here — and I wake up grateful every single day that I made that move. My dad eventually landed in Key West. The man wakes up in paradise. We don’t feel sorry for him.
What I learned fast: insurance companies are not your friends.
I spent years working with insurance adjusters and quickly discovered their business model is basically “deny everything and hope the homeowner gives up.” They’re not in the business of paying claims — they’re in the business of not paying claims. So I made it my mission to fight back. We guaranteed to do the work for exactly what the insurance company paid — and we made sure they paid what they actually owed. Homeowners only paid their deductible. I got to take money back from billion-dollar corporations. Honestly? I loved it.
Then the storms slowed down, and I had a decision to make.
I studied, earned my state roofing license and general contractor’s license, and launched America’s Choice Contractors in 2007. We did everything — remodeling, repairs, interior, exterior, you name it. Jack of all trades, master of none. It wasn’t enough.
So in 2020, I went Renegade.
I rebranded around what I do best: roofing. One trade. Done exceptionally. The name came easy — I’ve never been comfortable with “the way things are done.” I’ve always questioned the standard narrative, pushed back on “normal,” and refused to just accept the matrix version of life. When I was brainstorming the name, Renegade kept showing up. My father asked me if I actually knew what the word meant. I told him I did — and that I was one. That settled it.
Who We Are
Renegade Roofing Co. is a licensed roofing contractor and general contractor based in Deerfield Beach, FL. We serve residential and commercial clients across South Florida — Broward, Palm Beach, and Miami-Dade counties.
Our team has hands-on experience with every major roofing system used in this climate — shingle, tile, metal, flat, TPO, and modified bitumen. We know what holds up here and what doesn’t. We’ve been proving it for over 20 years.
Why Renegade
The name says it. We don’t follow the script that most roofing companies follow — oversell, overcharge, and move on to the next job.
We built this company to be different. Honest assessments. Fair pricing. Work that lasts. Clients who call us back for their next property because they know exactly what they’re getting. That’s the standard we hold ourselves to every single day.
We don’t cut corners. We don’t oversell. We don’t disappear after the check clears.
What Sets Us Apart
Our Promise
We’ll tell you what your roof needs — not what makes us the most money. We’ll show up when we say we will. We’ll do the job right the first time. And if something isn’t right, we’ll make it right.
That’s been our promise since day one. It’s not changing.
Our Promise
We’ll tell you what your roof needs — not what makes us the most money. We’ll show up when we say we will. We’ll do the job right the first time. And if something isn’t right, we’ll make it right.
That’s been our promise since day one. It’s not changing.